Betfair ‘Ready?’

Betfair moved beyond the laddish humour approach which the betting sector had become synonymous for and instead looked to capture the serious sense of anticipation that is at the heart of sport, gambling and the Betfair brand itself. This meant a complete brand overhaul, across multiple European markets and a totally different kind of campaign for the category. It can all be summed up in one word – Ready

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